What is a search engine marketing program?

Search Engine Marketing (SEM) is a comprehensive, long-term marketing strategy that works to increase your website rankings for relevant, frequently searched key phrases.

 

Why do I need Search Engine Marketing?

Just having a website will not get you business. Do you know that 95% of the business on the Internet is made by being in Top 20 search engine results. So your website needs to have visibility and need to rank in top search results to be able to get you business.  A website without a SEM campaign is a like showroom without any promotion and advertising.

 

 Why is my site not showing up in the search engines?

There can a number of reasons a website is not visible on search engines, or display well, in search engines results. Any of the following can affect on your web sites search engine positioning and web traffic.

• You may not be using a search engine friendly web design,
• Your site may not be readable by the engines
• Critical information may be missing that enable to properly index your webpage.
• Use of some scripts can prevent search engine spiders or bots from crawling your web site or reading its content.
•  Your site may have been banned or penalized by the search engines for some black hat trick

 

What is search friendly design?

Search friendly design means, to make a site that is easy for the search engines to read and index. Search engines can't read or index some of the following:

• Flash animation
• Java Scripts
• PHP or data base driven content, and have a hard time properly indexing these pages.
• Poison words and stop words, some words may cause your site to be penalized for inappropriate content
• Many engines and directories hate automated submissions, many consider them spam and may ban your domain for their use.

 

What are Search Optimized Landing Pages?

 Web pages optimized to gain high rankings for selected keywords. Content drives the results on these pages. Search Optimized Landing Pages need to be fully integrated into Websites to be effective.

 

What are Black Hat and White SEO techniques?

 "White Hat" techniques involve methods generally approved by search engines, such as building content and improving site quality.

• Adding content-rich web pages with information useful to target audiences.
• Populated content properly with relevant and target keywords.
• Adding href links using target key phrases.
• Adding page-specific, relevant title, meta-tags and alt tags for each page.
• Getting in-bound links from relevant and quality websites and directories.
• Making the website structure, navigation and technical aspects search engine friendly.

“Black Hat” techniques involve improving rankings by methods that are disapproved of by the search engines.

• Hiding content using redirections, IP cloaking or font colors that are the same as the background.
• Mass and automated submissions and link farms.
• Overuse of keywords, also known as keyword stuffing.